AI search strategy: 4 layers of brand visibility
An AI search strategy starts with diagnosis. Rewriting content won‘t help if AI can‘t reach your site or keeps describing your brand wrong.
Alex is a managing editor with 10+ years of experience leading content and SEO teams across SaaS, tech, ecommerce, and digital publishing. He specializes in building editorial systems that balance human judgment with AI-assisted workflows, helping teams produce original, high-impact content as search and discovery evolve. His work spans SEO strategy, content quality frameworks, and adapting content operations for AI-driven search.
Expertise
- content editing
- seo
- content operations
- content writing
- content strategy
Education
- University of North AlabamaBA in English/Professional Writing
Author
Google Search expands agentic capabilities with information agents and Universal Cart
Google‘s information agents and Universal Cart stand to change how users discover and buy products online.
B2B answer engine optimization: How to show up in AI
B2B answer engine optimization improves your odds of appearing in the AI answers buying committees see.
Contributor
The LLM positioning lag: What it is and how to avoid it
See why LLMs get your brand positioning wrong and how to fix it.
I edit 115+ articles per year. Here are the 5 ways I edit drafts.
I use 5 editing approaches for content reviews. Find out what they are and how I choose the right one.
We rebuilt SEOquake, Semrush’s free SEO Chrome extension
Semrush released a rebuilt version of SEOquake, the free Chrome extension for running quick page-level SEO checks without leaving your browser.