Top Travel & Tourism Websites in Portugal

Name: Top websites in Portugal (Travel & Tourism)
Creator: Semrush
License: https://sems.entertool.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Portugal, Updated September 2026

September 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

4.89M

52.17%2.55M

47.83%2.34M

↓18.73%

↑2.98%

Direct

tripadvisor.pt

1.41M

28.37%401.27K

71.63%1.01M

↓32.82%

↓14.96%

Search

tripadvisor.com

1.31M

15.18%199.54K

84.82%1.11M

↑106.02%

↓7.88%

Direct

skyscanner.pt

1.11M

48.1%532.32K

51.9%574.36K

↓16.48%

↑6.41%

Direct

ryanair.com

1.02M

48.57%494.02K

51.43%523.08K

↓8.09%

↓8.96%

Direct

getyourguide.com

942.18K

25.36%238.97K

74.64%703.21K

↓29.38%

↑66.03%

Direct

flytap.com

916.25K

48.26%442.21K

51.74%474.04K

↑2.68%

↓10.88%

Direct

airbnb.pt

835.26K

58.93%492.18K

41.07%343.08K

↓21.28%

↑13.38%

Direct

freetour.com

793.86K

0.74%5.9K

99.26%787.96K

↑24,523.42%

↑158.78%

Direct

flixbus.pt

741.51K

35.2%261K

64.8%480.51K

↓14.19%

↑13.9%

Direct

edreams.pt

710.57K

37.88%269.14K

62.12%441.42K

↓4.6%

↑7.87%

Direct

flightradar24.com

643.11K

44.92%288.86K

55.08%354.25K

↓7.5%

↓1.49%

Direct

odisseias.com

600.99K

40.36%242.54K

59.64%358.45K

↓1.83%

↑16.84%

Direct

tabuademares.com

574.78K

6.49%37.33K

93.51%537.45K

↑4.98%

↑16.48%

Direct

easyjet.com

544.27K

48.92%266.26K

51.08%278.01K

↓0.65%

↓10.52%

Direct

viator.com

486.63K

13.8%67.18K

86.2%419.46K

↑226.93%

↑11.83%

Direct

guruwalk.com

475.52K

1.5%7.14K

98.5%468.37K

↑7,157.56%

↑85.47%

Direct

airbnb.com

441.01K

56.22%247.95K

43.78%193.06K

↓13.81%

↓1.68%

Direct

skyscanner.net

438.56K

28.33%124.26K

71.67%314.3K

↓13.84%

↓8.53%

Referral

trip.com

407.83K

59.13%241.14K

40.87%166.69K

↑2.31%

↑62.79%

Direct

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Key Insights on Top Travel & Tourism Websites in Portugal on September 2026

As of September 2026, booking.com leads Travel & Tourism in Portugal with 4.89M monthly visits. Its audience skews desktop-first (52.17% desktop / 52.17% mobile), and traffic is down month over month -18.73% and up year over year 2.98%. tripadvisor.pt holds second with 1.41M visits and a mobile-leaning mix (28.37% desktop / 71.63% mobile), while tripadvisor.com ranks third with 1.31M visits.

Across the leaders, cornwalllive.com is the most mobile-first (99.88% of visits), whereas latamairlines.com is the most desktop-reliant (77.75%). Momentum favors freetour.com in the latest month (24,523.42%), while zoomarine.pt shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 85 of the top 100 sites are direct-led, 8 are search-led, and 6 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Portugal